Like many of us, you’ve probably already spent countless hours scrolling through Instagram/TikTok.
You want your brand to become a viral success, but if you’re unsure how – we don’t blame you! It’s been the social success of the past few years, with over 1 billion active monthly users alone. This does, however, make it a very competitive space!
Apart from it being one of the biggest social media platforms globally, Instagram/TikTok can shape your whole brand’s personality So not only is it great for brand awareness, but great for attracting new customers from another channel.
However, as with any new social media channel, the battle is getting to grips with the platform – especially on a platform as unique as Instagram/TikTok – where its sole purpose is to ‘entertain’.
We’re an integrated creative and social media agency, with a team of content creation and social media specialists, that can get your TikTok marketing strategy in order.
Understanding how to easily increase Instagram engagement (comments, likes, shares, and more can:
Have a challenge in building your own followers?
Real followers that are likely to buy from you?
You need strategies that will help you:
Is your current strategy, channels and content working? How are your competitors doing? Where are the gaps?
Have you considered the process that your potential customers go through before they decide to buy your product or service.
The process consists of three stages:
In each stage, we have a social media action plan that details the specific activities, tasks, responsibilities, timelines, that will match the buyers journey, increase your conversion rates, reduce your sales cycle, and improve your customer satisfaction and loyalty.
By creating content that matches the buyers journey, achieve all of the above.
As an integrated agency, we’re not like other agencies. Our team has extensive knowledge of all media and social platforms.
We also have a multi-skilled creative team to add that extra oomph to our content creation, graphic design, and multi-media videos. So, whether you need a user-generated style video, a product-focused campaign, graphical style overlays, or even a TV advert; we’re your one-stop shop for innovative creative and engaging content.
As we mentioned earlier, the trick to TikTok/Instagram is posting entertaining and authentic content.
Our bespoke Social 360 tool can determine this through intensive social listening to find out what your audience enjoys watching.
You’re right in thinking Instagram/TikTok trends are the quickest way to go viral and reach millions more audiences – it’s a large chunk of the Instagram/TikTok content. But as with any trend, it only stays a trend for so long. You need to act fast with Instagram/TikTok trends in the form of audio, trends, and templates.
Through social listening and monitoring, we’re able to constantly listen and spot trends before they blow up, so you’re able to go viral before your competitors do.
Viral trends expose your brand to millions more audiences, attracting new ones, enhancing brand positioning, and receiving extremely high-levels of engagement – all from one short video, which sometimes even months of other marketing activities can’t match.
Collaborating with the right influencer is great for building consumer trust, as they create quality content that’s relevant to your audience – with TikTok marketing, this can build even more trust.
And, you can trust we have an extensive influencer network to match the right Instagram/TikTok influencer to your brand.
Our team carries out in depth sourcing and vetting. As an influencer performance agency, we’ve run award-winning influencer campaigns for global brands.
We’ll handle every area of the campaign – so you don’t need to manage influencers, influencer contracting, talent management, or content creation.
Because Instagram/TikTok’s content is so different from the rest, there’s a need to be a pro at multiple skills; content creation, creative strategy, paid media strategy, and communications. And, you need professionals that know the channel.
We run regular training sessions in social media strategy and creative content, from our Media Specialist, who have more than 45 years of experience in the social advertising game.
They also run free social media events, including ‘How to integrate TikTok into your PR strategy’, as well as bespoke individual training sessions, which can be run virtually or face-to-face.
We can help you finesse your social campaigns and ultimately create performance marketing campaigns that convert.