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Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
You will be surprised to know that 63% of businesses don’t have a solid content marketing strategy? According to the Content Marketing Institute (CMI) and MarketingProfs.
Now, why should you be bothered about a content marketing strategy? Of course, you need it to propel your business along these lines,
Further, let us jump into ways you can come up with a content marketing strategy. And also arrive at a good content marketing plan.