Content Marketing

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What exactly is content marketing?

Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. 

The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

What would you study?

You will be surprised to know that 63% of businesses don’t have a solid content marketing strategy? According to the Content Marketing Institute (CMI) and MarketingProfs.

Now, why should you be bothered about a content marketing strategy? Of course, you need it to propel your business along these lines,

  • Your strategy influences how you reach your audience.
  • It draws people to your business. And gives you the opportunity to convert them.
  • You take steps to research, create, publish, and promote information that’s of value to your audience.
  • Your content should be visible in the SERPs (Search Engine Results Pages).
  • A strategy is important to have lead generation.

Further, let us jump into ways you can come up with a content marketing strategy. And also arrive at a good content marketing plan.