Social Media Marketing

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Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and many more, as powerful marketing tools.

Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose their business to more potential customers,  and most importantly, increase their income.

From freelancers and small businesses to multi-million-pound organisations, an effective online presence can be the difference between business success and failure.

This course is ideal for:

• Beginners.
• Digital marketers who want to develop their skills.
• Staff training and development.
• Business owners and freelancers who want to expose themselves to more clients.
• Employees who use social media in the workplace.
• Individuals and businesses who want to drive more traffic to their website or blog.
• People who want to boost their existing social media marketing skills.
• Students seeking to improve their employability skills

There is a strong demand these days for people with social media marketing skills. Most organisations need people who can:

• Write compelling content for social media.
• Engage with their customers through social media channels.
• Use platforms such as Facebook, Instagram and LinkedIn to reach more clients.
• Devise and implement social media strategies.

This comprehensive social media marketing course covers all these areas and others. And takes you through the essential features of building a web presence that puts you ahead of the competition.

We offer full guidance throughout, as well as feedback on a range of assignments specifically designed to help you put the theory into practice.

This course teaches you how to:

• Market yourself or your business using popular social media platforms.
• Maintain an effective presence on Facebook, Instagram, Twitter, LinkedIn and other social media platforms.
• Write engaging social media content and get the most out of search engine optimisation (SEO).
• Use videos and images to boost social media marketing activity.
• Manage the online reputation of yourself or your business.

You will study in our Online Learning Area, which is accessible from a computer or a mobile app. This means the course is flexible, and gives you the chance to tackle practical, real-world social media marketing tasks at home, at work or on the go.

You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment

We have an excellent track record in helping our social media marketing learners find work, set up as successful freelancers and apply new skills to use in the workplace.

What will I learn?

This vocational course covers every aspect of social media marketing. Each lesson includes a practical assignment, based on real-world social media marketing.

Every assignment is personally marked and graded by your tutor, so you’ll receive expert feedback on your progress at every stage.

• Understand the basics of social media.
• Define how social media can be used in marketing and public relations.

• Describe your target reader.
• Learn to write attractive and effective social media content.
• Structure your content to get results.
• Explain the importance of accurate spelling, punctuation and grammar.

• Learn how to use Facebook to market a business.
• Create interesting and engaging content.

• Learn how to use Twitter to market a business.
• Create interesting and engaging content.

• Learn how to use LinkedIn to market a business.
• Create interesting and engaging content.

• Set up your own blog or develop your existing blog.
• Learn how to maintain and grow your blog.
• Use your blog to promote your business

• Understand how images and video can boost your social media marketing activity.
• Use a smartphone to shoot, edit and record a short video.
• Create basic graphics using online tools.

• Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
• Compare these media with regard to business opportunities.

• Learn the definition and importance of customer advocacy.
• Build a tailored customer advocacy programme for your business.
• Include storytelling in all aspects of your business to engage customers.

• Explain the importance of engaging with followers.
• Discuss strategies for interacting with different types of followers.
• Learn about the main tools for achieving and maintaining interactivity.

• Explain social media’s role in SEO (search engine optimisation).
• Learn how search engines rank content.
• Discuss the importance of keywords, links and hashtags in SEO.
• Learn to create SEO-friendly social media content.

• Explain how to research and prepare your social media marketing strategy.
• Describe how to use social media management tools.
• Discuss how to create social media campaigns.