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Social Media Marketing

Social media marketing course overview

Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and many more, as powerful marketing tools.


Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose their business to more potential customers,  and most importantly, increase their income.

From freelancers and small businesses to multi-million-pound organisations, an effective online presence can be the difference between business success and failure.


This course is ideal for:

  • Beginners.
  • Digital marketers who want to develop their skills.
  • Staff training and development.
  • Business owners and freelancers who want to expose themselves to more clients.
  • Employees who use social media in the workplace.
  • Individuals and businesses who want to drive more traffic to their website or blog.
  • People who want to boost their existing social media marketing skills.
  • Students seeking to improve their employability skills


There is a strong demand these days for people with social media marketing skills. Most organisations need people who can:


  • Write compelling content for social media.
  • Engage with their customers through social media channels.
  • Use platforms such as Facebook, Instagram and LinkedIn to reach more clients.
  • Devise and implement social media strategies.

This comprehensive social media marketing course covers all these areas and others. And takes you through the essential features of building a web presence that puts you ahead of the competition.

We offer full guidance throughout, as well as feedback on a range of assignments specifically designed to help you put the theory into practice.

This course teaches you how to:

  • Market yourself or your business using popular social media platforms.
  • Maintain an effective presence on Facebook, Instagram, Twitter, LinkedIn and other social media platforms.
  • Write engaging social media content and get the most out of search engine optimisation (SEO).
  • Use videos and images to boost social media marketing activity.
  • Manage the online reputation of yourself or your business.

You will study in our Online Learning Area, which is accessible from a computer or a mobile app. This means the course is flexible, and gives you the chance to tackle practical, real-world social media marketing tasks at home, at work or on the go.

You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment


We have an excellent track record in helping our social media marketing learners find work, set up as successful freelancers and apply new skills to use in the workplace.


What will I learn?


This vocational course covers every aspect of social media marketing. Each lesson includes a practical assignment, based on real-world social media marketing.

Every assignment is personally marked and graded by your tutor, so you’ll receive expert feedback on your progress at every stage.


Lesson 01: Introduction to social media

  • Understand the basics of social media.
  • Define how social media can be used in marketing and public relations.


Lesson 02: Content writing

  • Describe your target reader.
  • Learn to write attractive and effective social media content.
  • Structure your content to get results.
  • Explain the importance of accurate spelling, punctuation and grammar.


Lesson 03: Facebook

  • Learn how to use Facebook to market a business.
  • Create interesting and engaging content.


Lesson 04: Twitter

  • Learn how to use Twitter to market a business.
  • Create interesting and engaging content.


Lesson 05: LinkedIn

  • Learn how to use LinkedIn to market a business.
  • Create interesting and engaging content.


Lesson 06: Blogging

  • Set up your own blog or develop your existing blog.
  • Learn how to maintain and grow your blog.
  • Use your blog to promote your business


Lesson 07: Video and Image

  • Understand how images and video can boost your social media marketing activity.
  • Use a smartphone to shoot, edit and record a short video.
  • Create basic graphics using online tools.


Lesson 08: Instagram, YouTube, Pinterest, Tumblr

  • Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
  • Compare these media with regard to business opportunities.


Lesson 09: Customer advocacy and storytelling

  • Learn the definition and importance of customer advocacy.
  • Build a tailored customer advocacy programme for your business.
  • Include storytelling in all aspects of your business to engage customers.


Lesson 10: Achieving interaction

  • Explain the importance of engaging with followers.
  • Discuss strategies for interacting with different types of followers.
  • Learn about the main tools for achieving and maintaining interactivity.


Lesson 11: Social media for SEO

  • Explain social media’s role in SEO (search engine optimisation).
  • Learn how search engines rank content.
  • Discuss the importance of keywords, links and hashtags in SEO.
  • Learn to create SEO-friendly social media content.


Lesson 12: Devising social media strategy and campaigns

  • Explain how to research and prepare your social media marketing strategy.
  • Describe how to use social media management tools.
  • Discuss how to create social media campaigns.

Let me share with you sectors that Badly Need Social Media Marketing Professionals

You know there are many fields that require Social Media skills.   

Let’s see what they are..   

Any type of organisation needs skilled Social Media skills

Too many old people, unskilled and unqualified in the CIVIL SERVICE who read the same degrees as yours BUT aren’t able to match up with the skills required in these agencies.   

The system is gradually weeding away these unskilled workers.   

So why would the govt replace  old unskilled workers with young unskilled workers?   

This is the secret. 

That is why so many people are unemployed in Nigeria   

Not because there no jobs   


It is because the skills are not available   

Universities are NOT producing Skilled Graduate.   

This is why the Nigeria Student Center under the auspices of the British School of Outdoor Education conducted a research with the leading recruiters of Nigeria Graduates.   

More so, that our staff participates in the recruitment exercise of Nigerian students into Management Positions   

The outcome of the research reveals:

  • Huge skills shortages  
  • Huge gap between academic qualifications and the employable skillset required by organisations  
  • Additionally, huge cost of re-skilling students    

So what did we do? 

Bringing these courses that provides the skillset to the reach of our students at a tiny fraction of the cost of a single course.  

Give you an opportunity to pick and choose from the many diploma certificate courses that will match the skill set expected of- 

  • Mass Communication students 
  • Marketing students 
  • Business Admin students 
  • English students 
  • IT students   

You can choose from or do all of the following and many other courses- Digital Marketing Course Copy Writing Social Media Marketing Course Content Marketing Course Viral marketing Course Investigative Journalism Data Journalism Photography Video Project Management  

And many other available certification courses  

Too good to be true....right?   

Our courses are more Practical, Affordable, Interactive, Valuable, Useful than the VERY many courses out there that COST a fortune!   


You do not only take a course with us, you get free membership to professional organisations with access to.... 

  • Coaching and Mentoring  
  • Apply for jobs. 
  • Practical support, CV Support, Interview Skills, E-books and resources to support your learning,  
  • Ongoing support for upskilling and job placements. 
  • Complete your course assessment, quizzes and assignment and...   

Crown your effort with an   Internationally Recognised Certification from the British School of Outdoor Education And then, with the Nigerian Student Center platform you can   


Connect and chat real time with student home and abroad  


Access to funding opportunities both in Nigeria, Africa, Europe, China, Europe and America.  Mentor other students  


Career hub to develop your employability  


Academic hub to widen research and enrich your student life experience  


Free digital tools 


Develop your socio and Mental Health Literacy    


What a better time for Nigeria Students 

All these for N2500 monthly subscription.             

          REGISTER NOW 

The first 100 students gets free professional membership for one year   

             

            HURRY NOW! 


Complete the no obligation forms      


       LIMITED SEATS LEFT !!   


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